Bellarine Brewing Company appointed Ivy Street to develop the branding for their new product range of boutique beers, which required a visual identity that appealed to consumers in a crowded market place.
We identified their full flavor brews as beer with attitude, perfect for the first time beer drinker and loved by the mature palate of a seasoned connoisseur. Keeping this in mind we created the design to link characteristics of the distinctly different brewery and local region with a vibrant colour scheme that had subtle variation for each beer variety. The brand was rolled out across labels, packaging, POS and advertising.
Establised in 2007, The Bellarine Brewing Company remains a well-recognized micro brewed beer, available in boutique bottle shops across the region.