Clydevale’s dominating 80 hectares of premium undulating land is situated in the increasingly popular suburb of Clyde North, in Melbourne’s South East. The developer, Abiwood, required a brand and marketing strategy to provide this development with a competitive advantage.
The site’s positioning emerged from its prime location. This unfolding new development featured on site open space, parklands and sporting facilities, with shopping, schools and playgrounds close by. Thus we created ‘The Gateway to Clyde,’ which captured the possibilities this development had to offer. The brand mark and signage, with a bright and colourful aesthetic, soon followed. Visually impactive signage and Land Sales Office located along Berwick-Cranbourne Road, makes for a professional first impression on site, while an interactive website welcomes homebuyers to explore Clydevale’s masterplan precincts, home & land packages and the site’s many amenities online.
An impressive 200 blocks of land have been snapped up in the first five months since the development’s launch in December 2014, as homebuyers have recognised the perfect combination of lifestyle and location Clydevale offers.View Website >