Diamond Rise is a boutique community of precious homesite, set to raise expectations in Melton. In the midst of competition, Ivy Street needed to develop a naming, creative and branding strategy that was a cut above competing estates within the area.
The creative direction harnessed a contemporary colour palette complemented by an aspirational narrative. The brand, like the development itself, was inspired by the precious homesites and a friendly community that will become Diamond Rise. With a subtle reference to a cut diamond, Diamond Rise will bring to people what they find most precious, a new home in an emerging community. Across all of our marketing materials, we reimagined the traditional into something truly unique to reflect this premium land release.
Since launching in June 2015, Diamond Rise has attracted a high level of new enquiry and onsite visits to the estate.View Website >