Urban Land Developments appointed Ivy Street to create a brand and strategy for their high quality boutique development in Baccus Marsh. Featuring large allotments in a beautiful location that coupled convenience with country charm, it needed family appeal and an inspiring name.
The estate’s name and brand stemmed from unlocking the value of Baccus March, getting to the ‘essence’ of what made this a place families would be proud to call home. Featuring the tree-lined streets of Bacchus Marsh and spacious lots on offer, we employed a clean and minimalist style to the marketing collateral and online presence by using a suite of elegant photography and tailored graphic elements.
Sales and ROI for Essence have exceeded expectations as it sets the standard for urban development in the area.View Website >