Located in Melbourne’s sought after South East, Grandvue, a project belonging to the RCL Group, required positioning as a prestigious elevated estate which meant that branding and marketing strategy had to be a cut above the rest.
The elegant hilltop lifestyle was the draw card for this beautifully designed estate, which featured wide, tree-lined streets, close proximity to surrounding amenity and a prestigious Secondary College on site. We created an aspirational brand by choosing imagery that showcased the elevated lifestyle of Grandvue, which was rolled out to sales collateral, website and signage. Mid-way through the project we were tasked with creating a brand for the premium allotments located on the highest point of the estate. After some creative brainstorming, Panorama was created, which gave a new meaning to the phrase ‘high life.’
Since its launch in 2010, Grandvue has established itself as the leading development in the area from both a visual and sales perspective.View Website >