This picturesque, semi-rural development in the fast growing township of Romsey needed to have family appeal that resonated with people wanting to escape the urban sprawl. Due to success with previous projects, Urban Land Developments entrusted Ivy Street to create a brand and marketing strategy for their boutique development.
Lomandra offered a perfect combination of modern living and rural charm, taking this on board we created a homely and country-inspired brand to appeal to families wanting a relaxed lifestyle with more space to play and grow. Wide, tree-lined streetscapes and large block sizes provide a sense residential ambiance, while the central reserve boasts sporting facilities and community areas that make Lomandra a highly desirable place to call home. We incorporated 3D renders and lifestyle imagery into print and online marketing to highlight these unique aspects of the estate.
Sales are tracking well as Lomandra is experiencing ongoing ROI.View Website >