Meridian is Brown Property Group’s newest masterplanned community, located at the summit of Clyde North. This undulating 125 hectare site will create its own unique identity, with elevated sites, undulating parklands, precinct diversity and product mix all at the hallmark of the estate.
Meridian required a premium brand identity that supported the sites abundance and prosperity. Ivy Street created a superior typographic solution that aligns with the high quality aspirations and level of delivery of the development. The font and colour palette choices position the brand in a contemporary space, and the underpinned positioning line ‘A new perspective ’ is a subtle visual reminder of the sites aspect.
A striking portfolio of sophisticated design was rolled out onto signage, collateral and an interactive website. The modern sales suite provides a welcoming first impression and gives a unique presence amongst the network of competitors in the corridor.View Website >