Known for their wine, but equally passionate about their beer, new look packaging and brand strategy was needed for Mt Duneed Estate’s own range of premium hand crafted beer and cider.


Paying homage to the location, we derived the brand name from nearby Pettavel Road, the path that cuts through the lush green Barrabool Hills on the way to Mt Duneed Estate. Dedicated to sharing their craft beer journey, a brand that paid tribute to the fluffy, furry or feathered inhabitants of the land was the perfect way to tell the unique story of each brew. This quirky brand was rolled out to packaging, labels, signage and website.


Made in small batches, their beer and cider range is in production; visitors to the Mt Duneed Estate state can enjoy a Pettavel Road brew coupled with the gourmet food in The Barrel Hall bar and café.