Based on previous success and knowledge of the property market, Asset1, developer of The Heartland’s, asked Ivy Street to review their brand. A new approach was needed to provide a strategy with the aim of increasing enquiry to the estate.
We stripped the messaging back to the site’s core offerings, being its community spirit and on site facilities, to communicate a clear positioning; ‘Home is where The Heartland’s is.’ A community feel was applied to the branding and collateral, which featured the future on site school and jewel in the development’s crown, Club Heartlands. An architecturally designed recreation centre equipped with swimming pool, tennis court and gymnasium. Supported by simple directional signage that ensured the new sales office was easy to find.
The new look brand launched in November 2014 with promising early results indicating and increase in on site visits and online traffic.View Website >