Asset1 and Riverlee sought Ivy Street for their new project, set to become Geelong’s premium land estate. With sweeping views across a dramatic landscape, The Heights development will represent both a unique aspect and a high quality residential land development.

The sites brand positioning emerged from its prime location, offering large lots and uninterrupted views. The Heights’ brand speaks to the quality of a premium land release, with a gold finish that associates with The Heights’ prosperity and luxury that represents the projects exclusive outlook. The brand is further reinforced by its positioning line, Rise Above, which acts as a visual reminder of the sites aspect.

A suite of marketing collateral has been implemented to match the sites USPs while the striking sales office rises above and over looks this impressive development.

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