VFA Learning is Victoria’s leading Nationally Accredited Training Organization that specializes in Fitness, Sports Development, Massage and Children’s Services courses. As their organization was expanding rapidly, VFA appointed Ivy Street to take their brand to a new corporate level.
Identifying early on that the VFA Learning brand needed to keep up with their youthful market, we used bold colours and edgy design elements to connect the brand with these 18-25 year olds. This energetic new look was rolled out across their three campuses with a marketing campaign appearing in press and online media. In conjunction with a new user-friendly website, complete with course information, alumni testimonials and teacher profiles, we also produced an iPad app as a useful marketing tool for prospective students.
VFA Learning continues to be a market leader in their field with a strong and identifiable brand. Due to the adaption of VFA Learning to the latest technology, website enquiry is outstanding, demonstrating the importance of a strong online presence in today’s market.View Website >