In 2011 Ivy Street was approached by Verve Projects, as the owners of Woolamai House had decided to develop their beautiful stretch of land along Cape Woolamai’s picturesque beachfront. Wrapped within a quiet enclave, Woolamai House had an exclusive location and lifestyle to match. Ivy Street was tasked to create a prestigious brand for this unique and historic offering.
Taking inspiration from the circa 1876 pastoral homestead on the property, which has links back to the early history of Phillip Island and the natural beachside surrounds. We developed a brand mark that captured both the heritage and modern living features of the estate. A folio of stunning on site photography ensued, which was used to create a suite of marketing collateral, signage and website.
Woolamai House has attracted continual enquiry and sales from homebuyers seeking the ultimate sea change and locals who realise the value of this once in a lifetime opportunity.View Website >